Toronto SEO Services—Honest, tested, results-driven methods
Matchlight Marketing is a Toronto SEO company that helps small businesses get their feet off the ground. We work with any budget and guarantee results.
Hey there,
My name is Peter Krysik. I’m an expert in Search Engine Optimization. I help small and medium-sized businesses by making their websites more visible to search engines.
My goal is to give you and your business the best chance at reaching thousands, if not millions of potential customers using 100% organic search.
Organic traffic is the strongest driver of sales and conversions, beating paid traffic by a landslide.

Toronto SEO Services
Web Design
You'll get a website that looks great and is easy for your customers to use. We focus on getting the details right so your website performs well.
SEO Services
Improve your website's search engine ranking, increasing website traffic and leads. Customers who discover you organically convert 2x-3x more.
SEO Consulting
A personal one-on-one sessions with Peter Krysik provides a more holistic, long-term approach to SEO that delivers lasting results.
My 4-Step Proven SEO Workflow
Step 1: Site Audit
Every website poses its own set of challenges. When I do a site audit, it’s about discovering the challenges of your website and finding the best opportunities for short-term wins and setting up a long-term strategy.
Step 2: Optimization Kung-Fu
Your website is put through a rigorous optimization process. I’ll use my personal optimization checklist that is completely based on testing and positive results.
Step 3: Monitoring Movements & Link Building
After applying the most effective website optimizations, I’ll use sophisticated keyword tracking software to monitor the results of my work over the next couple of weeks.
Step 4: Rinse and Repeat Until We Reach Page One
As your website’s keyword movements change, we will have collected enough data to re-evaluate the strategies we’ve put into place.
By using this powerful iteration process, we use data to fuel each next decision.
What is SEO and How Does it Work?
A search engine is a machine that is trying to learn about your website. You need to speak the language of the machine. For a search engine, that language is relevance.
Optimizing your website starts with a site audit, which is the process of uncovering any faults and opportunities that must be addressed.
Relevance is the key to success…
In order to gain exposure on a search engine like Google, your website needs to speak the right language. Google’s first language is relevance.
If you can speak Google’s language, you’re in business.
What Kind of SEO Does Your Business Need?
Local SEO
Appear higher on Google Maps and start getting customers in your preferred service areas.
Grow your online presence and start being recognized in your community.
E-Commerce SEO
See more online sales when your customers are able to find your store online.
Rank highly for brands and products which bring you the most sales.
Organic SEO
Businesses and brands that are intended to reach a wider audience.
Your website’s traffic and content goes much further when your organic SEO is properly managed.